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Banning Street Marketing is a results-driven, creative and client-service focused marketing firm with extensive experience and quick resolve. Laura has 30+ years experience growing brands and increasing B2B and DTC sales across agency, corporate, non-profit and start-up/entrepreneurial environments. She possesses a unique ability to lead strategic planning, develop, design and implement integrated campaigns across all digital and traditional channels, leverage customer analytics to drive business decisions, and provide hands-on marketing and sales enablement while her clients enjoy increased expanded brand awareness, improved lead quality, and increased conversions.

EDUCATION
MS, Integrated Marketing Communications,
Roosevelt University

BA, Communications and Rhetorical Studies,

Marquette University
 

EXPERIENCE:
Sr. Director, Global Marketing, Analytics & Sales Ops - InEight (a wholly owned subsidiary of Kiewit)

Senior Director, Marketing - Valley of the Sun United Way

Chief Marketing Officer - Arizona Science Center
Sr. Manager, Marketing Analytics- American Automobile Association (AAA)/Auto Club Partners (ACP)

Director, Internal Brand Management - Sallie Mae, Inc.

Director of Marketing - NextStudent

Brand Support Manager/Direct and Database Marketing - Leo Burnett Worldwide (now Publicis)

ORGANIZATIONS AND CERTIFICATIONS:
American Marketing Association (AMA) 
Direct Marketing Association (DMA)

Arizona Small Business Association

Salesforce Marketing Cloud, Adobe/Marketo, Hubspot

MarTech technologies & tools